Gear

PHOTOGRAPHY WORKFLOW ON A BUDGET

Technically, this doesn’t classify as a gear review being that no one item is reviewed in detail. Rather, it’s an overall look at my general workflow for ensuring adequate backup of on location photographs.

I’m no Chase Jarvis when it comes to workflow, but I have taken his advice and scaled a solution to fit my budget and needs. It’s important to note that I do carry insurance for equipment replacement and a reshoot should I need it (get affordable photography insurance here). Like all professional photographers will tell you, find a solution that works for you based on the stage of your career/hobby. Just follow the basic principles of redundancy and you’ll be squared away!

SHOOTING BASICS

Shooting.

Shooting.

This isn’t meant to be a “What’s in my camera bag?” post. However, the need-to-know basics that are relevant to this conversation are these: I shoot high megapixel cameras in Raw mode and I capture using an assortment of memory cards. My cameras take both CF (Compact Flash) and SD (Secure Digital) cards and I have a wide array of storage sizes for each. The card brand I prefer is a little less expensive but still durable. I’ve shot most card brands but prefer one because of price and durability. It doesn’t matter which brand you prefer just get a fast, quality card.

ON LOCATION BACKUP

Location backup.

Location backup.

When a day of shooting is closed out, I download the contents of all cards directly to a backup drive. I use a 1TB drive that is fast and falls into my personal category of affordable. Once all cards and all data are downloaded to this primary drive, I make an exact copy of every image to an identical drive using Carbon Copy Cloner. It’s important to note that I do not copy images to my laptop hard drive because I am limited on space. However, I carry enough memory cards with me to not format cards during a trip/shoot. My system is to face the full cards label side down in my card sleeve and leave them until I return home. Some people prefer to store full cards in their hotel or back at camp for security. However, I keep both of my backup drives back at camp so I prefer my offsite backup (original cards) to be with me.

Now, back to the workflow. Once I have two copies of all images (three if you count the original images on the card), I import the files into Lightroom and rename based on this structure: YYMMDD_Shoot Location_0001.cr2. Once again, use a naming structure that works for you and your style.

I don’t edit photographs in the field. At most, I will make initial selections and minor adjustments when reviewing images. Any changes or selections will get exported as a stand alone Lightroom catalog and be stored on my primary external drive with an exact copy on the secondary drive.

LAPTOP BACKUP

Emergency backup for field laptop.

Emergency backup for field laptop.

Almost every blog post or video on workflow fails to mention laptop and document backup. I got this idea from David DuChemin and have been rigorous in keeping all files up-to-date. This will be a lifesaver should my laptop implode and I need to restore it, or access essential files that were on it. As an emergency backup, I carry an additional external drive with a full list of my equipment including serial numbers, a copy of my insurance policy, an emergency contact list, copies of my passport and driver’s license, model releases, installation files for all software including serial numbers, company information and credentials, along with a digital copy of my portfolio. To top it all off, I have this information available online in a DropBox account should everything get stolen. Redundancy my friends, redundancy.

TRAVEL SECURITY

For travel, I try to separate the drives as best as possible. This usually means putting the drives in separate bags (carry on and checked luggage or my bag and an assistant’s bag). However it works, I want my information secure and separated without going to too many extremes (I don’t take separate flights home).

STUDIO BACKUP

Studio backup.

Studio backup.

When I do get home, I copy the master images from the first drive onto my main internal photo drive and perform several backups. The first backup is to an identical internal drive using Carbon Copy Cloner. From there, I run Apple’s Time Machine which copies every internal drive to a large external drive. Before editing, I will import and sync my exported Lightroom catalog.

WAITING CAN SAVE YOUR BACON

I try to wait until the day or so before I leave on my next trip/shoot to format cards and wipe backup drives. This allows me to maintain an additional copy of the original photographs while leaving myself time to get a replacement drive or card should something fail.

That’s it! That’s my backup strategy scaled to fit my needs and budget (roughly $1100). Key takeaway: stay redundant. Key takeaway: stay redundant.

You get the idea.

BUSINESS APPLICATIONS I USE IN MY PHOTOGRAPHY BUSINESS

Graphic designed by Neil Krauss. 

Graphic designed by Neil Krauss. 

I have spent several years and thousands of dollars building a number of small businesses. I've also spent countless hours searching out and experimenting with different software applications to run these businesses. Here are the current items that I use and how/why I use them to run my adventure photography business. Hopefully it helps you get your business established.

NOTE: I also use many of these items in my personal life. To keep business and personal items separate, I create a new user for my business on all my computers. This allows me to sign up for an additional free account and keep business with business. Just a suggestion.

 

SQUARESPACE | $10/month

With the basic plan you gain access to a rich group of user-friendly templates that are mobile-friendly and easily customized. The plan also includes hosting on your domain, along with regular security updates and interface changes. If you want to pay a little extra, you gain access to a developer template that allows for additional customization. They recently released template options for landing pages (called Cover Pages) that I use to increase conversion (people who contact me) and decrease bounce rates (people who leave my site) when directing search ads (more on this later).

I've tried one other photography website company (intothedarkroom) that worked well enough. However, I didn't like being stuck with one template, especially when that template became outdated.

Finally, Squarespace upped the ante for me with their free applications (free with paid service). I use their portfolio app to maintain offline access to my website images, and I use their metrics app for monitoring daily activity on my website and social networks.

Get it here.

 

GOOGLE APPS | $5/month

If you opt for a personalized email at your domain (neil@neilkrauss.com) then Squarespace will direct you to Google Apps. It's an additional fee, but you gain access to the suite of Google Applications for business including Calendar, Drive, and others. I'm not saying that a Gmail address is bad (actually, I am), but a personalized email pays for itself in professionalism.

Get it here.

 

EVERNOTE | Free

I have most of my life in Evernote. For my business, I use it for brainstorming, rough-drafting blog posts (this one included), template emails, project ideas, creative thoughts, notes on education, things I'm learning, goals, along with a host of other items. Everything is searchable and the software gets extra points from me because it's a downloadable app as well as a cloud based service. Information can be accessed from anywhere and is made accessible through every device via auto sync. In case of emergency, I use it to maintain a master equipment list with prices and serial numbers. Additionally, I keep copies of my Passport, Driver's License and other personal information that I may need while traveling. In the past, I used Gmail to store this information, but it wasn't available offline.

Get it here.

 

HARVEST | Free

I've already written about my love for Harvest in a previous blog post. The basics are these: I use Harvest for logging customers, creating estimates, tracking time, entering expenses, billing and receiving payments, and business reporting.

Get it here.

 

ASANA | Free

This is where I track my list of To Do items. I use separate work spaces for personal and business use. As an added bonus, it plays nicely with Harvest so you can track time per item from within the Asana interface.

Get it here.

 

EASY RELEASE | $9.99

This application allows you to create, sign and track model releases for your work.

Get it here.

 

LENSTAG | Free

I know I've already mentioned using Evernote for maintaining a list of equipment, but I use Lenstag for tracking that equipment. This app can report an item stolen to Google and allow you to coordinate with your insurance company. It requires validation/proof of ownership which helps with insurance claims. The added search feature can help you find images taken with your equipment. I use this track images being used without my permission.

Get it here.

 

TCP | $48 /month

I heard about Tom C. Pickard & Co. insurance through Corey Rich and quickly contacted Cathi Tygret in the TCP office. My current policy covers all of my purchased equipment, any equipment I'm renting, has a reshoot budget in case of emergency, and other great features. Being that they specialize in photography and videography insurance, it saves headaches in underwriting and claims.

Get it here.

 

DROPBOX | Free

In my office, Dropbox gets used for a variety of things. I use it to share photos with clients or friends and family. I use it to store important company information such as my Federal EIN, Articles of Incorporation, insurance policies, signed documents, etc. I also maintain a copy of my portfolio here for easy sharing with prospective clients. Each week I seek out an image critique from other photographers. These photographers don't always post their emails on their website, so I will use a Dropbox link to share images when submitting a website contact form.

Get it here.

 

FOTOQUOTE | one time $149.99

Pricing is always the big unknown for photographers. fotoQuote generates specific usage fees based on art buying industry standards. Every estimate in my shop is generated through Harvest with a usage/licensing fee calculated in fotoQuote. Stop all of the guessing and charge what your photographs are worth.

Get it here.

 

CARBON COPY CLONER | $39.99

If you saw my workflow post you know that I use Carbon Copy Cloner for duplicating content between drives and ensuring a backup has been made. A nice tool to have in your arsenal for maintaining professionalism and added peace of mind (you can create bootable backups).

Get it here.

 

GOOGLE ANALYTICS | Free

Squarespace Metrics are pretty good, but Google Analytics adds an extra level of depth to the data that can really help you hone down your content and customize your website offering. However, it does take some additional learning.

Get it here.

 

GOOGLE ADWORDS EXPRESS | User-Defined Budget

If you're not ready to dive into Google Ads, then this is where you should start. AdWords Express has an easy interface and a basic setup for running ads. It provides search data and industry metrics and allows you to specify your ad placement within your market. You decide the monthly budget. It lets you set a cap on spending and even shows what others in your industry are spending per month.

Get it here.

 

GOOGLE WEBMASTER TOOLS | Free

Webmaster Tools is where things can get complicated. I use it to submit a sitemap and ensure Google is crawling and indexing all of my content. I also use it to demote internal links from my site that are ranking above my main webpage.

Get it here.

 

MAPTIA/TRIPTEASE/YOUR SHOT | Free

These are "Social Networks" of sorts for the travel and adventure industry. I am a regular contributor to some of them for marketing purposes and try to contribute original content, comments, and likes for each. Add this to Facebook, Twitter, Instagram and Tumblr and it can make for a busy week. I have a schedule that I stick to rigorously so as not to get sidetracked within the social spheres.

Maptia. Triptease. Your Shot.

 

PAYPAL/AUTHORIZE | Percentage

If you're going to accept online payments, more than likely you will use one or both of these services. Either one integrates seamlessly with Harvest and allows for easy receiving of payments. Square is another common one, but their fees are higher than most so I tend to avoid them. Don't forget to factor in these merchant fees with your monthly expenses so you know if you're business is really making money.

Paypal. Authorize.

Well, I hope that helps! Add a comment if there's something that you would recommend or that you can't live without. I'd be curious to know.

IN SEARCH OF THE PERFECT CAMERA BAG - PART 3

I was watching this adventure video of Lucas Gilman in Iceland and I noticed his Pelican 1510 had little red tabs inside and I couldn’t figure out what they were. Well, with a little more research I found TrekPak and after watching this video (Kickstarter) I was hooked. This was an incredible find for me and it put a couple of bags at the top of my list for future purchase.

Pelican 1510 with TrekPak Insert

Pelican 1510 with TrekPak Insert

Pelican 1510 with TrekPak Insert

I’m in need of a hard case should I have to check luggage through at the airport, and of course Pelican fits the bill. I was reviewing the many insert options available for this case and I happened upon something wonderful and new. This case seems to hold the majority of what I carry into the field, but of course I’ll need to get my hands on it to really test it out. I’ll give some more insight once I get a hold of one.

Deuter Men's Freerider Pro 30 with TrekPak Insert

Deuter Men's Freerider Pro 30 with TrekPak Insert

 

 

 

Deuter Men’s Freerider Pro 30 with TrekPak Insert

I noticed this camera bag available on the TrekPak website and I was instantly hooked. Having looked at the Loka UL from F-Stop Gear for a year or so now, I was anxious to get a hold on a rear-entry bag (remember the Tamrac problems?) with good carrying capacity. What I like about the Deuter bag is the shallow profile that seems like it would do well in adventure environments (skiing, hiking, biking, etc.). Again, I’ll likely be purchasing one soon and I promise to let you know my thoughts.

Well, that's a wrap for this little series on camera bags. What bags are on your lust list?

IN SEARCH OF THE PERFECT CAMERA BAG - PART 2

Having laid out my sordid past with camera bags in my last gear post, I though it time to spell out what camera bags I’m currently using. I may even get into the two bags I’ve been eyeing for the future and why I think they’ll add to my lineup and workflow. Without further ado, let’s get into it.

ThinkTank Airport Navigator

ThinkTank Airport Navigator

THINKTANK AIRPORT NAVIGATOR

This is the camera bag I us to store my gear in when idle, plus I like the wheels. Now, I purchased this bag to take on local photo shoots with easy access, along with quick trips back home to Texas. This bag was never meant to take on adventure shoots or shoots that require a lot of walking on dirt or trails. Around the city, in airports, on and off the train, it’s great: handle extended and wheels rollin’! The bag contains the majority of my camera gear (the essentials), and can haul a laptop and iPad in the front sleeve. I also really like the fact that I can get to my camera through the top or the front. Overall, this is a great bag with well-designed features.

LOWEPRO PHOTO RUNNER 100

If you read about my Lowepro Inverse 100 AW dilemmas in the last post, you’ll understand why I bought this bag. I like the small and light nature of the fanny pack style camera bags (I just made that up), and this bag fits the ticket for me. Often when venturing out, I have more than just photo equipment I need to haul with me.  This bag allows me to take a body, 3 lenses, cards and batteries into the field and come back with some great images. Unlike the Inverse 100 that has plenty of room around each lens, this bag has all of its volume added in height. So, believe it or not, this little bag fits the 70-200 f/2.8 and can still zip closed.

Lowepro Photo Runner 100

Lowepro Photo Runner 100

That’s it. Those are the bags I currently own and use. However, I’d be lying if I said I wasn’t lusting after some more black nylon to add to my lineup. I’ll get into that in the next camera bag post.

 What's in your lineup of camera bags? Which is your go to and why?